New business consultancy Ingenuity has announced the launch of Ingenuity North, a new base in Leeds, in a bid to serve brands and agencies locally.
The office, which will be based at 34 Boar Lane, will be led by the newly appointed Head of Ingenuity North, George Vann.
Vann, who returns to Ingenuity after seven years, joins after previously having held the role as Head of Marketing at Leeds communications agency Finn. He has also previously worked as a New Business Director at McCann Worldgroup in Australia.
In his new role, he will build out the Ingenuity North team with the company currently recruiting for three roles for its Northern base with an aim of a total of 10 staff by the end of 2022.
Ingenuity North will offer the company’s full suite of services to connect brands and agencies, such as pitch consultancy business development, PR and digital marketing for agencies. For brands, the company will offer services including agency selection, events and effectiveness consultancy.
The expansion is a key part of Ingenuity’s growth strategy for 2022, with the events team also launching Ingenuity Connect North. The event will aim to bring brands and agencies together in person with events in both Manchester and Leeds.
Chris Kemp, Founder and CEO at Ingenuity, said: “While we’ve long since worked with agencies and brands across the UK, we’ve always wanted a base in the North so we can better connect with businesses locally. We’re also looking forward to tapping into the amazing local talent to build out the team that will bring Ingenuity’s leading services to Northern agencies and brands. I can’t think of anyone better to drive this forward than George. George and I have stayed close since he left Ingenuity in 2012 and we are excited to welcome him back into the fold at this important growth stage for us.”
George Vann, Head of Ingenuity North, added “Having a team on the ground up here will change the game for our agency and brand relationships; building knowledge together and ultimately working more closely. The launch of Ingenuity North is something Chris and I have talked about for some time, and 2022 is the right year for it. I am thrilled to be leading the charge, building out the team, helping local agencies excel and local brands find the right partners.”
The company plans to host a launch party for local brands and agencies in Leeds on 2nd March and Manchester in early April.
