Route has hired high-profile media planner, Greg Paterson, to become its Head of Client Planning.
Newcastle-born, Paterson returns to the city after several years in the capital, most recently as Planning Partner at dentsu international, with clients including Pringles, Kellogg’s Cereals, Mastercard and Heineken.
He’s also been Planning Director at at MediacCom and Strategy Director at PHD, leading on HSBC and Vauxhall.
“I’m delighted to be back in the North East and to have joined such an established and rapidly growing agency. I’m looking forward to getting stuck in, working closely with such a talented and close-knit team, all of whom are passionate about our industry and delivering big results for clients,” he said.
“I’ve always admired what Darren and Ben have built at Route over the last eight years, which is why I am so excited to be returning to my home region to drive forward our ambitious plans for further growth, new client wins and service innovations.”
At Route, he’ll be responsible for all client strategy and planning, while also cementing the team’s knowledge and skillset across all media.
“I’ve known Greg for around 20 years and have kept track of his impressive career, stellar track record and multiple award wins. Having him join us in the North East is a huge coup – in our view there is no-one in the region who can match Greg’s level of experience or capability. We’re thrilled that he recognises the huge opportunity we have here at Route to continue our growth,” said co-founder Darren Davidson.
“His experience leading on major accounts across multiple, fast-moving sectors, from retail to technology, finance and automotive make him an invaluable addition to our team.
“As well as supporting the team to deliver exceptional results, Greg’s in-depth industry knowledge and expertise will further develop our understanding of the ever-changing media landscape, ensuring both our team and clients stay ahead of the curve.”
