Experienced earned media strategist Abby White has joined Finn as Senior Account Director, leading on key accounts including TENA, Cushelle, Plenty, Marigold and Vileda.
White will manage key PR and social accounts at the Leeds agency, bringing with her 10 years of experience working with national and global brands. She was previously operating across retail and brand PR at Democracy in Manchester, where she was most recently Amplification Director, leading a specialist amplification team.
She has experience in earned, influencer and social strategy and handled accounts throughout Democracy’s portfolio of clients, which include FMCG, homes and interiors, property, energy and automotive names.
Commenting on her appointment, Abby White said: “Finn’s progressive approach to brand building really attracted me to the agency. The guys are producing some really exciting work for a fantastic roster of FMCG clients and I’m really looking forward to getting stuck in.”
Richard Rawlins, Founder of Finn, added: “Abby is wonderful addition to our team. Her experience will add great value for our clients as well as support and advice across the business. I’m excited to see what the future holds.”
In January, Finn appointed Tim Orrell as its Director to grow retail and shopper operations.
