Former Bentley Motors Executive named COO at Middlesbrough games studio

Alison Lacy has been recruited as the new Chief Operating Officer at Radical Forge.

Lacy joins from Avalanche Studios Group in Liverpool, where for the last 4 years she’s been Location Manager. Prior to that she spent 6 years at Bentley Motors, most recently as its Director Brand Lifestyle.

She’s also worked at Sony’s Evolution Studios as a Senior Producer, and co-chairs the skills organisation GameChangers and is a board member of the Liverpool City Region Combined Authority’s Digital & Creative Cluster Board.

“I’m so excited to be joining Radical Forge. Their attitude and approach, combined with a genuinely ‘people first’ philosophy is totally refreshing, and I’m looking forward to making a big different there,” she stated.

Her arrival comes just a few days after the Middlesbrough company announced a £2.6m NPIF investment and ahead of the launch of its physics-based farming game, Southfield. 

“We are so blessed to have Alison join us at Radical Forge. As soon as I met her a couple of years ago, I was hit by how differently she thought and how impactful she could be in the right studio. And the fact she chose Radical Forge, that’s amazing, and I could not be happier,” added CEO Bruce Slater.

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