Liverpool customer acquisition business The Lead Agency (TLA) has appointed Chris Gawor, former agency sales director for Auto Trader UK, as its new head of agency partnerships.
Gawor arrives with a 20-year track record in media sales, having also held senior positions with Orange, Mail Online and WPP.
At Auto Trader he was responsible for setting and implementing the sales strategy for its media agency relationships.
His remit at TLA will be to develop strategies that grow and develop its relationships with key media partners and clients within the company’s two main verticals, automotive and property.
Group CEO and founder Anton Hanley said: “We are building an exceptional team to work closely with our clients and partners. Chris’s wealth of commercial and strategic experience will help us to identify ways we can further support the objectives of our clients and partners.
“Chris has in-depth knowledge and understanding of the automotive industry’s commercial challenges and together with our growing team of account managers will provide a premium customer acquisition service for our clients.”
Gawor added: “I’m thrilled to have joined a growing business with such a strong reputation for quality. I was immediately attracted to the team’s genuine commitment to build partnerships based on trust by providing transparent, insight-driven services that consistently deliver results.
“That proposition is one that I’m excited to work with as we grow relationships with new and existing media agency clients.”
