Channel 4 today has appointed Katie Jackson as its new chief marketing officer.
Jackson will lead marketing and brand strategy across Channel 4 and its bases in Leeds, Manchester, Glasgow, Bristol and London and will play a key role in its ambitious Fast Forward strategy, accelerating its transformation into a digital-first public service streamer.
She will have oversight for elevating the organisation’s impact and ensuring the channel’s important, distinctive and disruptive content and brands stand out in a crowded market. She will sit on the organisation’s executive team and will report directly to chief executive Alex Mahon.
Mahon said: “Katie is an outstanding and passionate creative leader who has already made an indelible mark at Channel 4. I am excited about the impact she will have across our business, our leadership and with our audiences to elevate the Channel 4 brand.”
Jackson added: “I feel unbelievably lucky to be given the opportunity to lead Channel 4’s exceptionally talented, award-winning and Altogether Different marketing, 4creative and content communications teams. At such a pivotal moment for the organisation, it’s even more important to leverage our trademark creativity in new and innovative ways – I can’t wait to get stuck in.”
Jackson was most recently Channel 4’s interim chief marketing officer. Previously, she was MD of the organisation’s multi-award-winning in-house agency, 4creative. She led 4creative through a period of change towards a greatly expanded vision, and played a key role in driving growth, with 4creative most recently winning seven Cannes Lions at last month’s awards.
Prior to Channel 4, Katie was chief operating officer for TBWA\London and joint head of account leadership at Grey London. Jackson takes up her new role with immediate effect.
