The Football Association has ended its commercial deal with Ladbrokes.
The “long-term” multimillion pound deal only began in August last year and ran across the England team and the Emirates FA Cup.
At the time, FA chief executive, Martin Glenn said they were “delighted to welcome them on board.”
However, a decision was made at board level to end all sponsorships with betting companies starting from the end of the 2016-17 season.
This has come following a 3-month review of its approach to betting sponsorship.
“We would like to thank Ladbrokes for both being a valued partner over the last year and for their professionalism and understanding about our change of policy around gambling,” said Glenn today.
Meanwhile Jim Mullen, CEO of Ladbrokes Coral added:
“We understand The FA’s decision regarding their commercial partnerships on gambling.
“Football is a passion of ours, and our customers, and we remain committed to working with The FA to ensure the integrity and trust of the sport is maintained for the fans of the game and the millions of customers who enjoy betting on it week in and week out.”
