Manchester ecommerce agency Fluid Commerce has launched its own, fully-operational, in-house ecommerce website, Wolvende, selling premium office products and desk accessories.
Wolvende was set up by Fluid’s MDAdam Hindle and ecommerce director Carl Walker. It was created as a showpiece for Fluid’s team to demonstrate their expertise in launching and scaling an ecommerce retail business.
The site was developed using Hyvä, a brand-new Magento frontend. The business has used Fluid’s in-house expertise in paid search, social and Amazon marketplace to raise brand awareness, drive traffic and sales.
Hindle said, “Keeping up with the latest technologies is a top priority for Fluid and, as Hyvä will disrupt the industry in the years ahead, we decided to launch our own business using this frontend as an in-depth way to learn its strengths and capabilities.”
The experience of building and running the business has also given the team a greater understanding of an ecommerce business owner’s needs and challenges.
Hindle added: “The experience of setting up and running an ecommerce business – using our in-house teams to build the site, set up PPC ads and sell products on Amazon – has given us invaluable insights into the challenges and opportunities facing business owners in 2023.”
Fluid’s development team is also working on two products to contribute to the Hyvä community to improve the frontend for all users, and plans to launch in the United States and expand its product range in the next two months.
