Florette has extended its relationship with dentsu UK&I, by awarding its media planning and buying account to Carat UK.
Carat UK’s Manchester team won the contract, which will see it handle the brand’s strategy, planning and buying across BVOD, radio, digital and press.
“We are excited to build on Florette’s strong relationship with fellow dentsu agency dentsumcgarrybowen, extending it into Media,” said Charles Reid, Group Managing Partner, Carat UK.
“One of the biggest levers in driving business growth through comms is creative and we are thrilled to work together in delivering truly integrated solutions that create long-lasting success.”
Nick White, Head of Marketing, Florette UK added:
“Carat demonstrated a clear understanding of the Florette brand and delivered a comprehensive and well considered proposal for the business.I look forward to an effective working relationship.”
