Payments specialist Fnality International has renewed with The PHA Group to lead the development and execution of its international PR and communication strategy.
Having first partnered with The PHA Group in November 2021, the announcement comes at a pivotal time for Fnality as it enters a new stage of international growth.
Founded in 2019, Fnality has developed the world’s first distributed ledger technology (DLT)-based wholesale payment system – settling live payments in a digital representation of sterling central bank funds. It brings together the safety and institutional quality of central bank money with the innovative functionality and resilience of blockchain technology.
The PHA Group has supported Fnality through several key milestones, from proof of concepts, the completion of a £77.7 million Series B funding round, and the beginning of its initial phase of its Sterling payment operations – a world-first for both wholesale finance and digital asset markets.
The PHA Group has acted as a strategic PR consultant, advising and executing multiple campaigns to deliver the desired amplification of Fnality’s key milestones.
The business forms part of The PHA Group’s growing portfolio of fintech clients looking to international expansions.
Nicola Els, head of growth at Fnality International, said: “We are delighted to renew our partnership with PHA, following the implementation of many successful media campaigns. The team’s commitment and passion for elevating communications strategies shines through in the results they deliver and we’re excited to see what we’ll achieve as Fnality expands its reach across participants, use cases, and regions.”
Rhys Merrett, head of technology PR at The PHA Group, added: “Working with Fnality these past few years has been a privilege, challenging the team to evolve and elevate their skills to execute on a complex yet extremely rewarding brief.
“The continued partnership underscores our passion for communicating the successes of innovative technology companies – spanning international media, technical use cases, and growth stories. Our expertise in blockchain PR has been integral to this, and we look forward to being part of Fnality’s ongoing journey as it revolutionises wholesale finance.”
