Crafter’s Companion, the business founded by Dragon Sara Davies has revealed its new brand identity developed by Finn.
The identity heralds a new contemporary approach for the brand as it builds on the continued growth of crafting well beyond its lockdown surge.
Finn was appointed by Crafter’s Companion to conduct a full review and repositioning of the brand culminating in the development of a new identity and full design system. The new design is now being rolled out by the in-house team across website, social media and packaging.
Richard Rawlins, founder of Finn said: “Working collaboratively with the client team, our audience research and segmentation identified a new growth audience for the brand. We developed a new brand strategy to reposition Crafter’s Companion as the central hub for a large and diverse community of crafters.
“The new brand design is a significant repositioning for Crafter’s Companion and we are confident it will really deliver for them. The creative teams at Finn and Crafter’s Companion worked collaboratively through a series of workshops and integrated work streams to create a whole new look and feel for the brand to enable it to appeal to new growth audiences. It’s a pleasure to see the work out in the wild.”
David Stern, executive chair at Crafter’s Companion, added: “Finn did a great job in really understanding our ambitions for the brand and helping us to develop a creative strategy aligned to our growth ambitions. Their ability to work in collaboration with clients means that they can get to a great solution in really short time. We are delighted with the work.”
