Find out what the judges have to say about Prolific North’s Creative Awards

All of our judges, which you can find out more about here, take part in a transparent, fair and independent two-step process. 

Karl Doran, founder and creative director at Flow Creative, explained that although there are often mixed feelings about entering awards “it’s been a really useful tool for us to get our work out into the world and become established as a studio, especially in the first few years.”

He added: “These days I’m very selective about the awards I enter Flow projects into, and only enter ones I really feel value creativity and craft. When Prolific North got in touch about this one I agreed because they made it clear that it is all about celebrating creativity, especially in the North, something I’m passionate about.”

On what the judges are looking for, Jessica Symons, anthropologist and creative digital consultant with over 25 years experience, shared her valuable tips. 

“Make sure that your entry material is strong, compelling and convincing – this is the evidence that supports your claim.”

Alongside paying attention to detail and making sure you evidence your creative journey, she said: “In my PhD, I argue that creativity is an ‘adaptive process when working towards a tangible goal’. So creativity is partly about *responding productively* to criteria (whether self-defined or set by a client) How can you evidence your productive response and to what criteria?”

Karl Doran at Flow will be looking for “brave ideas that make you think or feel something and exceptional craft that bring the ideas to life.”

You have until April 21st to get your entries in, it’s quick and easy to sign up on our portal here. If you have a special request or need any help with your entry, please contact the team on hello@prolificnorth.co.uk. Good luck!