Leeds-based Aubergine has been recruited by 2 FemTech businesses.
The PR agency will be working with sustainable feminine health care companies Hoopsy and &SISTERS.
Hoopsy is an eco pregnancy testing company, which manufactures its products from 99% paper.
“I was inspired by the journalistic approach Aubergine took for amplifying my product, and I’ve already been delighted with the results so far,” said founder, Lara Solomon.
&SISTERS is a family company which creates conscious period products, which they say are safer for women’s bodies and for the environment.
Aubergine’s role is to work on a newsjacking press office and thought leadership, focusing on key issues such as period poverty and women’s health.
“With Food Tech already firmly under our belts as a specialty, we’ve always wanted to carve out a niche in the FemTech space too,” explained Director and co-founder of Aubergine, Verity Clarke.
“We’re delighted and proud to be working with both Hoopsy and &SISTERS as they’re both pioneering the way for sustainable feminine health care products.”
