Fearless Adventures, an investment platform for start-up entrepreneurs, has made its ‘largest investment to date’ with a Yorkshire-based sustainable chemical manufacturer, The Friendly Chemical Co. (FCC).
Fearless Adventures, founded in October 2021 by entrepreneurs David Newns, Social Chain co-founder Dominic McGregor and Charlie Yates, will support the expansion of FCC’s eco-friendly cleaning product brand, Miniml.
FCC was established by Emma Tapper and Scott Rudd, who started the business from their garage in Leeds using a paint mixer and a 200L drum to make their first ever product.
The company has recently expanded into a 10,000 sq ft new facility in Skipton, which will act as its dedicated manufacturing site in the Yorkshire Dales.
Fearless Adventures offers its partners support through funding, strategy, marketing services and talent. Through this new partnership, Miniml will benefit from Fearless Adventures’ team of digital marketers, data experts, and talent specialists.
Emma Tapper, co-founder of The Friendly Chemical Co., said: “As The Friendly Chemical Co. is growing rapidly, we needed investment to scale and meet the rising demand for our sustainable ranges. When Scott and I began searching for a partner, it was vital we found an organisation that shared our values and was fully behind our goal – to leave a minimal trace on the planet.
“The ethos of the Fearless Adventures team aligns perfectly with ours, especially their drive to challenge the status quo and do things differently. 2022 is shaping up to be a significant year in our history, with new product launches lined up, and our team and network of stockists growing at a fast pace. Fearless Adventures’ support will add real value to what we do, and we can’t wait to start working with the team.”
Charlie Yates, co-founder of Fearless Adventures, added: “After meeting the founders, it was clear that we both have a similar vision for the business. We believe the brand can become a sector leader that encourages more consumers to make the small, simple switches to a better, greener lifestyle.
“With our help in sourcing the best talent and supporting growth marketing, Emma and Scott will be able to bring their brilliant brand to a much wider consumer audience.”
