A baker who produced loaves flour-stencilled with “F*ck Boris” during last year’s general election campaign has called for government newspaper adverts featuring him to be pulled.
A photograph of Phil Clayton, who owns Haxby Bakehouse near York, appeared in national newspapers on Saturday with the headline “Welcome back to freshly baked bread” to promote the government’s “enjoy summer safely” campaign.
Now he is demanding that the government pull the adverts and pay him a “modelling fee” for using the image without his consent. Clayton is a Labour party member and baked loaves stencilled with the Corbyn slogan “for the many” during the 2017 snap election.
During the 2016 EU referendum he sold boules featuring the word “in”.
He told The Guardian: “I was a bit worried to start with, I thought: oh shit. But so many people know my political views that people were saying, ‘it’s the funniest thing ever, they’ve been so stupid to use your image for this.