Lancaster agency Fat Media has completed work promoting the Lake District Pound, with £90,000 worth of the new currency now in circulation.
The website design and digital marketing agency built and launched a website to help promote the Lake District Pound, which has the same value as Sterling.
It can only be spent in the local community, with more than 350 businesses taking part. The project has been designed to help drive sales for local independent companies and aims to promote business growth across the whole of the National Park.
The currency was launched last year, featuring images such as Peter Rabbit and mountaineering legend Sir Chris Bonington.
Fat Media were tasked with re-developing the website for the currency, making it more user-friendly, along with a Google map to showcase which traders accept the currency.
Ian Ireland, account director at Fat Media, said: “It has been great to work on a project designed to promote local business growth, and support independent companies. We worked with the team at Lake District Pound to develop a clear plan of what the website really needed to do in order to drive increased online engagement and make it easier for users to locate where the currency can be spent.”
The website has been built on an Umbraco platform which includes a bespoke checkout and user area.
Ken Royall, founder and director of the Lake District Pound, added: “I am really pleased to be working with Fat Media to deliver a new website to engage and motivate visitors to use the LD£. It’s ambitious in scope and also had to be delivered in an ultra-short timeframe to be ready for the start of the visitor season.”
