York digital agency The Distance is has unveiled a comprehensive rebrand, introducing a bold new look and an updated website.
With a refreshed identity, The Distance aims to enhance its focus on building collaborative partnerships, crafting seamless app experiences, and elevating user journeys with the apps it creates.
Earlier this year, The Distance redefined its core values, and the need for an updated brand identity became essential. This rebrand signifies a commitment to growth alongside partners, pushing boundaries in app development, and remaining dedicated to the success of every client. The new brand embodies values that drive The Distance forward: empowering success, solving challenges creatively, embracing expertise, and, above all, enjoying the journey.
The rebranding process involved a redesign of The Distance’s logo, brand colours, tone of voice, and website. These elements were thoughtfully developed to reflect qualities of curiosity, inspiration, and approachability. With a brand identity that aligns with the spirit of “The Explorer,” The Distance seeks to inspire adventure, discovery, and the pursuit of new experiences in every project.
Louise Toal, managing director at The Distance, said: “This rebrand is more than just a new look. It reflects our dedication to bringing our partners’ visions to life through close, collaborative partnerships. We design and develop exceptional apps that help companies achieve their business goals and deliver delightful experiences for their users.”
