Newcastle performance marketing agency Evolved has promoted Martyn Addison to associate director of performance.
Addison joined the multi-award-winning agency in 2020 as head of performance and growth and will now be taking on a more significant role within the senior leadership team.
He will be responsible for the performance of all clients and the evolution and growth of all performance marketing services offered, working closely with MD Tom Etherington and operations and delivery director Hayley Fell.
Addison will be ensuring the integration of different services remains a focus, and delving deeper into understanding clients’ businesses and how Evolved can continue to help to make an impact.
Addison said: “I’m really grateful for the opportunity to support the wider agency and to help take our client results to the next level. Performance is a term that can mean many different things to different businesses, and right now we have a fantastic opportunity to really understand what this means for each of our clients, broaden our scope, and further develop our proposition accordingly.”
Evolved MD Tom Etherington added: “When times get tough, performance becomes more important than ever and agencies like ourselves are under more pressure to deliver. We hope that putting such a significant emphasis on this will ensure our clients are growing in line with their hopes and expectations, and that we can remain a key player in their continued success.”
Evolved has a headcount of 53, with specialists across Organic Search, Paid Marketing, Conversion Rate Optimisation (CRO), and Analytics, as well as in-house designers and developers to produce bespoke creative for clients.
