Sheffield-based digital agency Evoluted has won a joint SEO and PPC contract with leading northern pharmacist Weldricks.
Weldricks’ family-owned pharmacy dates back to the 1930s and now numbers 59 pharmacies across the north of England, with an especially strong footprint in South Yorkshire.
The brand has a mature online presence dating back to 1998, but during initial discussions with Weldricks, Evoluted’s marketing team identified new areas of search behaviour to capitalise on and improvements to better manage the split between organic and paid keyword targeting to optimise ad spend.
Evoluted managing director Giorgio Cassella said: “The medical space can be difficult to navigate for marketers, but our team has plenty of experience running campaigns involving ‘Your Money, Your Life (YMYL)’ keywords which will serve us well with this project. Being appointed for both SEO and PPC is a great reflection of our full-service expertise and our ability to run truly integrated campaigns across channels.”
The client win is the latest in a string for Evoluted. including included major UK pub company Stonegate Group, social enterprise Printed By Us and fashion retailer Sorelle.
