Everton has completed a deal with Italian food production company, Fratelli Beretta.
It is the club’s first Italian official partner in Italy and will give the Beretta Group marketing assets across Everton and a presence at Goodison Park on matchdays.
“We are delighted to welcome Fratelli Beretta to our growing portfolio of Official Club Partners,” said Alan McTavish, commercial director at Everton Football Club.
“Our two organisations share the same belief in what is important – our values and ethos are a natural fit. We are both committed to looking after our communities and maintaining our proud sense of tradition and history.
“This partnership demonstrates the growing global appeal of Everton and represents another positive development in our commercial strategy. We look forward to a successful partnership with Fratelli Beretta for years to come.”
While the brand holds partnerships with Torino, Juventus and AC Milan, this is its first in the Premier League.
