Everton has signed a record-breaking, multi-year deal with Red Bull.
The brand becomes the club’s Official Energy Drink Partner and the colour association has already delighted fans on social media.
It is the biggest partnership Everton’s signed in the category and will see Red Bull promote its brand across the club’s physical and online channels.
This will include branding on bottle carriers, bottle coolers and ice boxes at Everton’s Finch Farm training complex, as well as at home and away fixtures. Supporters will also see the brand on the big screen and on pitchside LEDs at Goodison Park and, from the 2025/26 season, at Everton’s new waterfront home at Bramley-Moore Dock.
“We are excited to welcome Red Bull into our partnership portfolio and are really pleased that such a globally renowned and innovative brand has chosen to partner with Everton,” said Richard Kenyon, Everton’s Chief Commercial and Communications Officer.
“By committing to a long-term partnership, we have the opportunity to work together to explore exciting initiatives and activations, particularly from when we move into our new stadium next summer.
“This agreement is the latest the Club has secured in recent months and is testament to the dedication and talent within our Partnerships team. I’d like to thank everyone at Everton, and at Red Bull, who has been involved in getting this long-term deal completed ahead of what will be a historic period for the Club.”
It’s the latest deal for the Merseyside club, following HPE Aruba, Castore and Aramark. Meanwhile Christopher Ward extended their existing agreement to become a Founding Partner of Everton Stadium and the Club’s Official Shirt Sleeve Partner.
