Everton FC has today given fans a first glimpse of the creative concept that will mark the club’s historic final season at Goodison Park.
Taking its inspiration from the stadium’s former Goodison Road entrance, the artwork pays homage to 13 decades of innovation, achievement and the passion and loyalty of generations of supporters.
The brand will be used for all club campaigns and events celebrating Goodison’s farewell campaign and appear in a variety of ways across official channels and inside the stadium.
It will also feature on clothing and merchandise to be made available via evertondirect.com and the Everton One and Everton Two stores from next season.
The design will make its debut when the club’s season ticket renewal window for 2024/25 opens tomorrow (Thursday February 15), allowing Evertonians to guarantee their seat for the stadium’s final campaign.
It will then be rolled out further across different initiatives as the 2024/25 season draws nearer.
As part of today’s launch, the club has released a video on Twitter (X) explaining the concept’s origins and how it will be adapted to mark the many storied eras of Goodison’s existence.
The artwork will also feature a contemporary take on the iconic Archibald Leitch pattern that has been synonymous with the stadium since the early 1900s.
The modern twist has been chosen over a faithful reproduction of the design to make it unique to the historic final season and to complement the classic ‘Goodison Park’ typography.
Versions of the creative, celebrating each club crest from the very first adopted in the 1920s, have also been created to acknowledge different eras and ensure the full Goodison story can be told.
Richard Kenyon, chief commercial and communications officer, said: “Goodison is so steeped in history it was important for us to develop a design that could be adapted to reflect the club’s earliest days at the stadium right through to the present day and everything in between. Dixie, the Holy Trinity, Kendall’s glorious team of the 1980s – the campaign will encapsulate all that Goodison has seen and stood for.
“There is a deep-rooted connection between Evertonians and the very brick, wood and metal that make up the areas of the stadium where their families have, in many cases, sat or stood for generations. These unique features will form part of our creative campaign as it progresses as we celebrate the last months of Goodison and count down to what will inevitably be an emotional farewell next May.”
Richie Gillham, secretary of the Everton Heritage Society, added: “The clean, classic look, alongside the inventive use of the Archibald Leitch pattern, all cleverly and subtly embody Goodison Park.
“The Heritage Society has a long-standing relationship with the football club and we will be working with the club to provide information, background, facts and details that will help the club and Evertonians commemorate our final season at Goodison Park.”
