EXTE, a fast-growing adtech businesses from from three of Europe’s largest adtech vendors – SunMedia, Rich Audience and Adpone – has appointed Fergal McKenna as regional sales director.
Based in Manchester, McKenna will drive EXTE’s expansion beyond London, and serve as the primary contact for EXTE’s clients outside of London and the South.
McKenna brings extensive experience to his new role, having spent five years at MiQ Manchester as the first standalone sales employee. During his tenure, he built relationships with multiple agencies, contributing significantly to MiQ’s growth across the North and launching various products into the market.
In his new position, McKenna will establish and nurture relationships with agencies and brands across the North. His aim is to reinforce EXTE’s position as the go-to partner for high-quality creative solutions that deliver measurable results.
McKenna said: “After an amazing five years at MiQ, I was ready for a new challenge. EXTE stood out for its unique offering and impressive creative studio, which I believe is unparalleled in the market. I’m excited to join a rapidly growing team and bring something exceptional to agencies and advertisers in the North.”
James Hill, CCO at EXTE, added: “We are thrilled to welcome Fergal to EXTE. His deep understanding of the regions, combined with his strong agency relationships and proven track record, make him the perfect fit to lead our expansion in this region. His expertise will play a key role in elevating our presence and delivering value to our clients.”
EXTE aims to solve the disconnect between media, technology and creativity in digital advertising and offers a full-funnel solution for advertisers and enhanced publisher monetisation. It has significantly expanded its operations in the UK market in 2023, and is already renowned in Europe and Latin America for its extensive publisher relationships, unique ad formats, exceptional targeting capabilities and approach to branded content.
