Lucy & Yak, the ethics-focused womenswear brand known for its organic dungarees, has appointed connective3 to handle its digital PR, driving links and coverage.
The Leeds-headquartered performance agency works across SEO, paid, content marketing, social media and CRO, and demonstrated its success in digital PR with existing ecommerce clients including card retailer thortful and Domu Brands.
Rosa Mitchell, Head of PR at connective3, said: “It’s incredible to be working with a brand as iconic as Lucy & Yak. The team is delighted and we are planning some amazing campaigns to help support their online growth.
“Our passion for the product and love of the brand’s ethos, as well as connective3’s proven track record of amazing campaigns, makes this a perfect partnership.”
Last week, connective3 was named Best Large Digital Company at the Digital City Awards in Manchester and won the award for Digital Marketing Campaign of the Year, while Rosa Mitchell was Highly Commended for Digital Leader of the Year.
Lucy Greenwood, Co-founder of Lucy and Yak, also said: “We’re really excited about teaming up with connective3, as we were very impressed with their creativity and love of the brand.”
