Marketing Liverpool is behind a new campaign to encourage people to return to the city region.
The organisation is one of a handful of destination marketing bodies to take part in the government’s Enjoy Summer Safely programme, following a competitive pitching process.
“While the last couple of months have been encouraging for our visitor economy businesses, we can’t rest on our laurels now,” said Chris Brown, Director at Marketing Liverpool.
“As we head into the traditionally quieter autumn months, it’s vital that we attract new audiences from outside the city region. We will use targeted advertising, encouraging people to tailor their visit and experience Liverpool their own way.”
It will focus on visitors who live within a 2-hour travel time of the city, and promote Liverpool as a place to go for an overnight stay.
In July, Marketing Liverpool released its Love Your Liverpool campaign, which encouraged local residents to return to restaurants, shops and visitor attractions.
