England Squash has appointed Smoking Gun after a three-way pitch to help grow its membership and broaden its audience reach.
The Manchester agency will manage a social media and content strategy, building relationships with influencers, and supporting the overall brand across its core online channels.
It will manage content creation and engagement to grow the governing body’s audience across Instagram, Facebook and Twitter.
Gareth Chappell, England Squash content manager, said: “Smoking Gun has a reputation for delivering fun, engaging and creative content that gets cut through, and we know their wealth of strategic know-how will drive membership at this crucial time.”
Smoking Gun’s managing director, Rick Guttridge, added: “Our team has a wealth of knowledge and experience working in the sport, health, and wellbeing sectors, and so England Squash’s brief presented an exciting challenge for us.”
