Digital agency, Engage, has created a summer campaign for Yoplait brand Frubes.
The Leeds agency won the seasonal project to promote the lunchbox snack, using gamification, brand activation, social media and content creation.
Freeze ‘Em features Frube characters and gets players to work their way through multiple levels of a retro whack-a-mole style game.
It was developed by the agency’s performance marketing team based on a brief focused on brand awareness, engagement and first party data capture. It’s supported by social media across TikTok and Meta platforms.
“Gamification is an extremely robust strategy, however, pairing this with the entire marketing mix and working collaboratively across multiple agencies has been a huge addition to this brief,” said Tom Schofield, Director at Engage.
“With KPIs surrounding data capture, social growth and brand activation, we’re excited to work closely with the team at Frubes to create a fun and interactive gamification strategy that is supported by our other marketing services and additional agencies.”
Vandu Patel, Senior Marketing Manager at Frubes, added:
“It’s brilliant to work with Engage once again. They’re a fantastic team of marketing experts who always deliver beautiful creative assets, unique and engaging strategies and seamless client services.
“After working with the agency across previous brands and seeing their creative pitch for the Freeze ‘Em campaign, we knew they’d deliver on another set of demanding KPIs.”
