Liz Emerick, the former Head of Programmatic and Social for Brainlabs in London, has been appointed Biddable Account Director by PHD Manchester.
Emerick ha extensive experience in cross channel performance marketing and has worked with clients including Boots, Harrod’s, Formula 1, Waitrose and TSB.
In her new role, Emerick will be responsible for overseeing the development of biddable media strategy and continuing to expand the agency’s offering across programmatic display, paid search and paid social.
Jamie Lyons, Head of Performance Marketing, said: “Liz’s significant experience in biddable media and performance marketing strategy fits perfectly with the evolving needs of our clients and we’re delighted she has joined our rapidly growing Manchester team.”
Emerick added: “PHD has a culture that values challenger thinking and a track record of combining data insight with innovation to capture the imagination of audiences,” said . “I’m excited to be part of a team that understands biddable media’s potential to deliver for clients.”
Emerick is the fourth employee to join PHD’s performance marketing team in Manchester since January and will work across the agency’s entire client portfolio, as well as on a variety of new projects.
