Manchester digital marketing agency Embryo has won the paid marketing brief with home retailer The Range, following a thorough pitching process.
The Embryo team will employ their full “range” of tried-and-tested PPC and paid social methods to yield returns for The Range, while its creative team will also be working to create a wide range of assets for use across both channels. The Range chose Embryo over other agencies thanks to their expertise in paid search, Google shopping, affiliate marketing and paid social.
Embryo MD Ross Green said: “We’re delighted The Range selected Embryo to help them achieve key business objectives through their paid marketing channels. Having a household name such as them in our portfolio is a real feather in our cap, and it’s a testament to our team and strategies that we have added The Range to our eclectic mix of clientele.”
Jamie Messham, chief financial officer, The Range added: “Paid marketing channels are crucial to The Range’s online success so finding an agency that understood that and would have the tools in place to take it to a new level was critical. Not only were [Embryo] incredibly innovative and knowledgeable, but they used all that to tell a story about how their interpretation of PPC and paid social would be ideal for The Range.”
