Manchester-based digital marketing agency Embryo has announced it is partnering with education provider Kaplan to develop paid social strategies.
Kaplan has selected the agency to work on paid social strategies in 2022 to create stronger customer relationships, establish trends and increase reach.
The agency will use paid advertising on Facebook, Instagram and TikTok to expand Kaplan’s B2C offering, using creative campaigns to engage new audiences.
Marketing Manager at Kaplan, Jessica Archer, said: “Finding the right agency to partner with isn’t always easy. Embryo were recommended to me and from day one have shown an incredible level of willingness to understand our brand and what we need. Their paid social expertise is evident, which allows me to trust what they do. This is crucial when it comes to working with an agency.”
Head of Paid Social at Embryo, Harriet Tuite, added: “It’s great to announce that we’ll be working with Kaplan, a well-established leader in accountancy training. It’s fantastic to be able to partner with such a fast-moving and thriving business. What a great way to kick off 2022!
“We’re delighted that we can be that partner for Kaplan and help them expand their business.”
