Fledgling Edinburgh spirits brand, Stravaig Spirits, has appointed Yorkshire PR and communications specialists, Wild PR, following the launch of its Tri Carragh-branded single malt whiskies.
Established in 2021, Stravaig Spirits specialises in Scotch whisky, casks and project management for all bottling services. Services also include bespoke whisky-tasting sessions for domestic and corporate events.
The agency’s objective is to drive brand awareness and increase online visibility for whisky connoisseurs, while promoting the new product range. Wild PR will implement a bespoke communications strategy to increase online credibility for the Scottish brand.
Wild PR works with clients across a number of sectors but predominantly in the e-commerce, professional services and manufacturing industries with a client portfolio including Dragonfly Products, Specialist Glass Products, BPI Auctions, The Kid Collective, and Heald, among others. The strategic agency specialises in traditional and digital PR, social media and SEO-focused content creation to tell their client’s stories, raise brand profile and increase visibility.
Wild founder and MD Katrina Cliffe, said: “We’re thrilled to welcome Stravaig to our roster of clients at a prospering time for the whisky industry as demand for Scotch continues to rise. Working with newly founded businesses is always exciting for the team, not only because of the activity we undergo, but also because we can act as a guide and support as they begin their journey.”
Co-founder of Stravaig Spirits, Ola Lopatowska, comments: “We felt that Wild PR’s values were in line with our own. We work in a very open and honest way, and it was apparent from our first conversation that Wild PR does too. We’re excited to have guidance and support from an experienced and enthusiastic team who will be able to mould and grow our identity as a new brand.”
