Edinburgh International Book Festival ends 20-year sponsorship deal following greenwashing pressure

The Edinburgh International Book Festival has ended its 20-year funding partnership with sponsors Baillie Gifford following pressure from climate campaigners.

The Edinburgh-based asset manager has been criticised by campaign group Fossil Free Books for its investments in fossil fuels.

The group has previously claimed the company “currently has between £2.5bn to £5bn invested in the fossil fuel industry and nearly £10bn invested in companies with direct or indirect links to Israel’s defence, tech and cyber security industries.”

More than 50 authors and and event chairs taking part in last year’s festival signed an open letter demanding organisers find alternative sponsors if the investment management firm did not divest billions.

Climate activist Greta Thunberg also pulled out of an appearance at last year’s event after accusing Baillie Gifford of “greenwashing.”

Leading writers including Ali Smith, Zadie Smith and Gary Younge had threatened to boycott this year’s event if no action was taken.

Jenny Niven, chief executive of the Edinburgh International Book Festival, said: “It is with great regret that our board of trustees and Baillie Gifford have collectively agreed to end our partnership.

“We are hugely grateful to the firm for its considerable support over two decades, including through some challenging times for the festival, and we are proud of what we’ve achieved together during that time.

“The pressure on our team has simply become intolerable, we have a major global festival starting in 10 weeks’ time and we need to focus all of our efforts and energy on delivering a safe and successful event for our audiences.

“Undermining the long-term future of charitable organisations such as book festivals is not the right way to bring about change.

“It diminishes the voices of those who feel strongly about these complex issues and it will be infinitely harder to build and sustain well-funded cultural institutions in the future than it is to put them out of business today.

“We speak to all our supporters about these complex issues and continue to believe that Baillie Gifford is part of the solution in transitioning towards a more sustainable world and that the firm operates in line with our ethical fundraising policy.”


Baillie Gifford partner Nick Thomas added: “Our collaboration with the Edinburgh International Book Festival, spanning decades, was rooted in our shared interest in making Edinburgh a thriving and culturally vibrant place to live and work.

“The activists’ anonymous campaign of coercion and misinformation has put intolerable pressure on authors and the festival community.

“We step back with the hope that the festival will thrive this year and into the future – we hold the activists squarely responsible for the inhibiting effect their action will have on funding for the arts in this country.

“Baillie Gifford is a long-term investor with high ethical standards and a complete focus on doing what is right by our clients.

“Nor is Baillie Gifford a significant fossil fuel investor – only 2% of our clients’ money is invested in companies with some business related to fossil fuels.”

This year’s Edinburgh International Book Festival will take place from 10 to 25 August, with the full programme due to be launched next week.

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