Shot Scope has raised $8.5m in a Series B funding round, led by Guinness Ventures.
The Edinburgh-based tech company makes in-game technology devices for golfers.
The funding included $4m from Guinness Ventures, plus investment from Scottish Enterprise, Growthdeck, The SideBySide Partnership and Edinburgh based Equity Gap, plus Virgin Money, which is providing $1.9m debt finance.
“This investment accelerates our mission to deliver game improvement technology to 60 million golfers around the world,” said David Hunter, CEO and Founder, Shot Scope.
“Throughout 2024 we plan to invest in infrastructure across the USA to support our retail and distribution partners. Golfers globally love our GPS, rangefinder and shot tracking technology, having sold products in 160 different countries worldwide in 2023. Golf has experienced a huge change in the past 5 years, people of all ages and demographics love the sport. With Shot Scope golfers can improve quickly and enjoy the game they love even more.”
The tech is partnered with its mobile app and web dashboard, with the aim of giving golfers a “more engaging experience and the ability to improve their skills.”
“Shot Scope’s innovative product and software suite is meeting strong market demand, positioning the company for significant expansion both domestically and internationally. As lead investor, we are thrilled to further support Shot Scope at this inflection point and to continue being a part of its exciting growth journey,” added Adam Barker, Guinness Ventures.
As part of the expansion, Shot Scope is relocating to a new headquarters on the outskirts of Edinburgh to accommodate a growing team of marketing, sales and customer service staff.
