Following success working on the brand’s website optimisation, SEO and PPC, Blackburn agency 21Digital has helped Savoy Timber launch its EZYDECKING brand and product range.
21Digital has developed the new brand, along with customer touchpoints such as product brochure, sample pack and ecommerce website built via Magento. It will also deliver a paid digital marketing campaign across social and search.
It follows a previous partnership between 21Digital and Preston-based Savoy Timber, which helped the door, decking, worktop and cut-to-size timber supplier achieve a triple-digit percentage increase in online transactions.
Sam Fletcher (pictured), Managing Director of 21Digital, said: “As a supplier of a wide range of timber products to consumers, Savoy Timber noticed a surge in demand for composite decking over the last year which seemed to stem from the lockdown home improvement boom and customers looking for more durable and eco-friendly alternatives to traditional timber decking.
“With no sign of interest slowing down, it made sense to launch a new brand and product range aimed specifically at the composite decking market, with design and functionality that helps consumers find, choose and order the exact products they need from an extensive range.”
