Award-winning Yorkshire-based performance marketing agency and Shopify Plus Partner, Herd, has announced the appointment of Andrew Lee as its new solutions architect.
This appointment comes during a period of expansion, with Herd having seen 85% revenue growth over the past two years. The agency has secured major ecommerce partnerships with clients like Chilly’s, Hairburst, Spitfire Audio and Emirates during the period and the agency has expanded its capabilities across SEO, digital PR, paid media, and Shopify Plus development with multiple new hires.
Lee has worked with ecommerce businesses such as Just My Look, Kickers, and Mitre, most notably during his 12-year tenure at SaaS eCommerce agency Visualsoft. Here, he was pivotal to a platform processing over £1 billion in annual Gross Merchandise Value (GMV).
Andrew will work closely with Herd’s marketing and strategy teams to ensure every solution is aligned with their clients business goals and is built to last. His experience building and integrating complex eCommerce systems, will strengthen Herd’s Shopify capabilities.
“We’re incredibly excited to welcome Andrew to Herd,” said Tim Powell, managing director. “His experience and problem-solving mindset will be a major asset to both our team, and our clients, as we continue to scale our eCommerce offering.”
“Herd is known for its creativity, agility, and technical firepower,” added Lee. “What really drew me to the agency is the opportunity to bring enterprise-level thinking into a fast-moving, ecommerce agency. Shopify has evolved into an incredibly powerful ecosystem, and I’m excited to help clients unlock even more value from it.”
Herd is a full-service ecommerce agency that helps ambitious brands scale without limits through Shopify development, SEO, content marketing, PR, and paid media.
Formerly known as Meta, the agency rebranded in 2022 for fairly self-evident reasons as a rather well-knowm tech giant took on its previous moniker at the end of 2021.
The Hessle-based company said the strategic rebrand was to further its expansion plans and its mission to “Grow Shopify Giants,” as well as to differentiate itself from the
Herd MD Gareth Allen told Prolific North at the time: “Having seen the business evolve, going from strength to strength, it was time to represent our presence with a new brand vision.”
Her was also a Prolific North Champion in 2023.
Photo: Andrew Lee Solutions Architect (top, middle), Lee Bilsborough, Development Director (left), Tim Powell, Managing Director (right)
