Wild PR has been appointed by OVUM, to launch its recyclable, early-detection pregnancy test.
The fertility wellness firm was founded in 2021 by North Face endurance athlete and lawyer, Jenny Wordsworth, who was frustrated by what was on the market when she began trying to conceive.
Its new product, the Early Detection Pregnancy Tests is focused on the “trying to conceive” (#ttc) community.
“We’re ready for the whole world to hear about OVUM and the great work that we do, and we know we’re in safe hands by entrusting our story to Wild PR,” explained Wordsworth.
“We appointed this all-female team as they’ve continued to expand their knowledge and important work in the fertility and femtech sector. It was their partnership with Fertility Matters at Work that assured us we’d be partnering with women who understand the mindset and sensitivities around the woman who is experiencing the pain of trying to conceive and bring a baby home. This is hugely important to us at OVUM as we’re here to disrupt an industry that has never put this customer at the forefront of all that it does.
“By working with Wild PR we hope to spread the word of our latest product, in particular, the first and only fully recyclable pregnancy test. This test is destined to become a best-in-class product and a clear disruptor brand to Clearblue.”
Huddersfield-based Wild PR has been tasked with driving brand awareness and increasing online visibility.
“As an agency, we’re really proud to work with organisations making a real, positive impact on those going through fertility challenges,” said Founder and Managing Director of Wild PR, Katrina Cliffe.
“We’re excited to add OVUM to our client roster to support Jenny and the team in raising their brand profile while being empathetic of the topic of fertility challenges and other considerations surrounding the subject.”
