eBay UK, the official pre-loved fashion partner of Love Island, is celebrating the new series launch with a multi-channel campaign, encouraging viewers to ‘Couple Up With Pre-Loved.’
The initial partnership, conceptualized by MediaComm and ITV, resulted in eBay UK seeing a 1600 per cent increase of searches in ‘pre-loved clothes’ and 24 per cent more new circular fashion businesses joining the marketplace.
Now, through a fresh strategic position and creative campaign led by DEPT, this partnership is being brought to life and enhanced with support by McCann London and Weber Shandwick.
