The founder of easyJet is entering the marketing sector, with new brand, easyMarketing.
“This latest addition to our easy portfolio will empower local marketeers to grow their own businesses while supporting other local companies, particularly in the current challenging climate,” stated Sir Stelios Haji-Ioannou.
“The idea of helping small business owners take on the big agencies in the market, particularly after 12 months of virtual stagnation due to the Covid-19 pandemic, is something that is natural to easyGroup® culture, and we feel sure it is going to thrive.”
It’s been co-founded by Amit Sagu, who’s been named CEO, and has teamed up with long-term business partners, Rob Hiley and easyFood co-founder, Jeewan Sagu. They say that they’ve invested more than £1m in the venture between them.
“Business is more complicated than ever, but marketing doesn’t have to be! We know that most people don’t really have the time or knowledge to implement marketing consistently, but we also know that businesses need marketing to survive and thrive in a competitive, advanced economy,” stated Sagu.
Their aim is to emulate the model of easyJet, by becoming “a national and European entity over the coming years, establishing itself as the go-to solution for marketing services.”
Chief Operating Officer, Nathan Siekierski added:
“Being an ‘easy’ organisation means we get access to lots of people and places that our clients might not, meaning we can provide big agency services at local business prices.
“We embody the values of the easyGroup and will solve businesses’ marketing pain and problems. We are jargon-free, transparent and focus on how a business will benefit, not just the latest shiny gimmick. We want to be an ongoing solution partner for our customers, not a heavy, expensive one-off campaign agency.”
Siekierski also said that they were hoping to create a “network of local agents under a franchise licence model allowing individuals, marketing professionals and local agencies to utilise all the easyMarketing tools.”
