Specialist garden building business Woodlands Home & Garden Group has chosen Wolfenden to lead the digital marketing strategy for its Tiger Sheds brand.
The brief covers a true multichannel approach spanning technical SEO, Content, Digital PR, Affiliates and Paid Media.
With over 110 years of history, the iconic Yorkshire retailer has grown from a small business in the town of Horsforth to a national garden building retail brand, using expert local craftsmen to hand-build each and every product.
Following a competitive tender process, Tiger has appointed the Leeds-based digital marketing agency to take its digital strategy to the next level, focusing on developing a seamless brand narrative and increasing visibility across core audiences.
Sam Jenkinson, head of marketing at Tiger, said: “With outdoor living becoming increasingly popular over the last few years, homeowners are increasingly focused on updating their home and garden spaces. At Tiger, we have the perfect answer to this consumer need for more space, whether it be for gardening, storage, living, working, playing, for pets or even a workout.
“The Tiger brand is on a trajectory for significant growth – up 70% in brand revenue since 2019 – which we are looking to accelerate in the next few years, so finding a digital agency that could take advantage of this and maximise our potential was key. It was Wolfenden’s engaging and connected approach to a multichannel strategy – backed up by the experience and expertise of the team working on the account – that really appealed to us. It’s very important that every piece of our marketing activity is aligned and working together towards our wider business objectives – both digital and beyond.”
