Philadelphia-based Richardson Sales Performance has announced its acquisition of Greater Manchester software company e4enable – the third US acquisition of a Manchester software business in a week following the recent purchases of AppLearn and Membr.
All three acquisitions have chosen not to disclose financial details of the deals, although the latest purchase was supported by Richardson’s financial sponsor, Truelink Capital.
Established in 2018, e4enable specialises in sales enablement, offering tools and insights that aid in optimizing the performance of sales teams. In 2020, the company successfully raised seed funding from private angel investors, while in 2022 it secured backing from five experienced technology investors including former AppSense chairman Charles Sharland and founder of Pareto Law, Jonathan Fitchew.
Kate Lewis, the CEO and co-founder of e4enable, said: “Richardson’s brand and customers are the most impressive in the industry and we see a great opportunity to add immediate impact to their solutions.
“The last four-and-a-half years have been the ride of my life. To those who’ve supported us and joined us for the ride, I thank you from the bottom of my heart. Here’s to the next step in our journey with Richardson Sales Performance.”
John Elsey, president and CEO of Richardson, added: “At Richardson, we are focused on driving tangible business results for our customers.
“Adding e4enable’s capabilities and technology will allow us to deliver actionable insights to our customers on the performance of all of their revenue enablement initiatives.
“Furthermore, it will allow us to direct them to real-time capability gaps affecting their business metrics and then deliver targeted skill interventions to accelerate field excellence and growth.”
