Dubai agency heads for the sun with new Manchester office

Them Again, a Dubai-founded, independently owned creative agency known for campaigns led by cultural insights, is opening its next new office in Manchester.

The agency already operates established offices in Dubai, Riyadh, and London and the latest strategic expansion “underscores the agency’s commitment to fostering creativity and delivering exceptional work across the United Kingdom.” The agency’s client roster already includes global giants such as adidas, Hugo Boss, Nike, NEOM, Beats by Dre, Google, Apple, and Aramco.

The team’s creative flair and dedication to excellence has previously been recognised with accolades at Cannes Lions Grand Prix, One Show Awards, Clio Awards, and D&AD Awards. ​

The new Manchester office aims to tap into the city’s vibrant creative scene and collaborate with the incredible local talent and brands in the region, delivering campaigns that inspire and drive real impact. ​

Colin Talbot, managing director of Them Again, said: “It’s exciting for me personally to be bringing Them Again to Manchester after previously living here for many years. It’s always been a hub of creativity and innovation, and that’s only going to continue. By establishing a presence here, we are not only expanding our geographical footprint but building on the rich creative offering that the North of England has to offer. This move allows us to be closer to our clients and partners in the UK.”

Ben Griffiths, executive creative director, added: “Manchester is a city with a unique character. It’s a place that’s close to my heart for several reasons (football, music and family), and the opportunity to become a part of the creative community there is very exciting. The approach and attitude we promote at Them Again will complement the spirit and mentality that Manchester is famous for, and we’re excited to push the boundaries while embracing the passion and energy of the city.”

Them Again is part of global independent agency group GEN PLUS. Group CEO, Sofia Panagiotaki, said: “Expanding into Manchester is a pivotal milestone for both Them Again and the whole GEN PLUS Group. Our comprehensive in-house services—including creative, social, PR, and production—offer brands unparalleled expertise and efficiencies. Establishing a presence in Manchester enables us to provide tailored solutions that drive meaningful impact for our clients across the North of England and beyond.”

Operations in Manchester are set to commence immediately.

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