adam+gary deployed a suite of high-end tech to create the launch film for Landpod’s new generation of off-grid cabins.
The Manchester creative duo partnered with Rig2 to produce the drone shoot around Macclesfield Forest, but it wasn’t as simple as that – according to Adam Johnson, Creative Technologist:
“To be as prepared as possible, we built an augmented reality tool to bring an accurate 3D model Landpod on location – allowing us to perfectly frame shots as-if a real Pod was in front of us,” explained Johnson.
“Unreal Engine was also invaluable in creating procedural landscapes, letting us fly a virtual FPV drone through trees at much greater speed and energy than would be safe otherwise, complementing the aerial footage we captured in the forest.”
They have also updated the AR tool, so prospective customers can ‘virtually’ place a true-to-scale model Landpod in their own space using their phone.
“From the very first conversation, we knew we were in good hands,” said Jake Watson, Founder of Landpod.
“adam+gary and the team at Rig2 truly listened to our ideas, even the craziest ones, and actively engaged in a collaborative process to shape our vision. When they sent us the video, it was like they had climbed into our heads – they had perfectly captured the essence of our message.”
