driven unveils first campaign for TotallyMoney since £10m account win

“Every category needs a brand capable of leading the market in a new comms direction,” said Graham Drury, Partner at driven. 

“Huge credit goes to the team at TotallyMoney for understanding this and for being that brand in the credit report world.” 

The commercial was animated by Stockholm-based animation house Milford.

The campaign is live now across the country, with media planning and buying by All Response Media in London. 

“We wanted an advert that would encourage positivity and optimism, because money and finances don’t have to be a worry if you have the information you need to do something about it,” said Nathan Levi, Chief Marketing Officer at TotallyMoney.

driven’s other current clients include GO Outdoors, Subway, Severn Trent Water and Funding Circle.