Soft drink brand Rubicon has unveiled its first campaign since appointing IMA-HOME and the7stars.
Made of Different Stuff, which is running across BVOD, online video, social and out of home, highlights the brand’s affinity with Rubicon drinkers’ desire to try new and exciting experiences.
It’s Rubicon’s first major campaign since appointing IMA-HOME and the7stars to handle its creative and media accounts respectively.
As well as the new strapline, the video-led campaign includes lines targeted at a younger audience including “Grab life by the Mangoes” and “Why dip your toe in when you can go headfirst?”
