Down At The Social has won the contract to launch dating app start up Chapter 2.
Chapter 2 is a community and dating app built by widows for widows by Manchester based entrepreneur Nicky Wake.
Wake, a widow herself, has channelled her personal experiences into a new business as she launches a safe online platform for widows and widowers to move on and find happiness in their next chapter.
Down at the Social is delivering a campaign to tell Nicky’s story, reaching as many widows across the UK as possible, driving them to sign up to the new app which is set to launch in the next month.
The campaign so far has seen Nicky interviewed by a selection of high profile national and regional media, with a story currently live across the entire Reach network.
The media relations campaign is to be supported by a business and tech press office and digital PR campaigns to support brand awareness, SEO and most importantly drive subscriptions.
Daisy Whitehouse, MD for Down at the Social, said; “I have known Nicky for pretty much all of my 20 years in Manchester and always considered her a business inspiration. She is staggering in her enthusiasm and drive to not only make this new business a success but also drive real positivity from her own personal story. She is passionate about helping widows find love and we are honoured to be helping her.”
Wake added: “I’ve been impressed with Down at the Social’s extensive media contacts and how they have sympathetically portrayed my emotive story, driving huge interest and securing incredible reach in credible national publications, resulting in many more sign ups than we expected ahead of launch. We’re looking forward to continuing to work with the DATS PR team through launch and beyond.”
Separately, Down at the Social will also be supporting Oakhill School & Nursery in Whalley, East Lancashire having been appointed to deliver the independent school’s PR. The consultancy’s digital team is also providing paid ad strategies and campaigns, media partnerships and SEO support all focussed around making the school famous across Lancashire.
Whitehouse said; “Schools have so many special stories inside them and it’s exciting to be drawing them out and telling them to new people. From awards, results and sporting achievements to the more fun stories, such as a pupil recreating the school in LEGO, we are proud to be bringing the school alive with parents across Lancashire. The decision to choose a school is about so much more than academic results and Oakhill is a school that offers so much more than just lessons, it really is a fantastic community.”
Down at the Social has experience working with national brands including MEDAHUMAN, UKBG, KBK, Shoryu Ramen, Skinny Lager/Skinny IPA, Zymurgorium, HRH Group, Native, OrderYOYO, Chopstix Noodle Bars, Seetec, Manchester Pride, LEGOLAND Discovery Centre, SEA LIFE and Kays Traffic Management.
