Manchester-based Social Republic has been appointed by Berlin-based accessory brand KNOK.
Social Republic’s brief includes revolutionising existing strategies, implementing a social-first tone-of-voice and building a social media identity for KNOK following its recent visual rebrand.
The new partnership will also see Social Republic take control of KNOK’s organic content creation across Instagram, Pinterest and Facebook as well as managing paid campaigns to strengthen brand presence and drive e-commerce sales.
The win follows Social Republic’s most recent appointments with The British Red Cross, Neville Johnson, Bright Competitions, US-based Custom Fireplaces and AUS-based Hommey – as the agency celebrates a record-breaking Q3 and Q4.
Claire Kidman, head of marketing at KNOK, said: “We approached Social Republic with the focus of delivering a social media strategy that will build upon our brand’s success in the German markets and establish ourselves as a go-to brand for everyday accessories.
“As a global brand, we understand the importance of bringing our name and products to a wider audience and having a better, stronger social media presence to continue growing and strengthening our position.
“Working with Social Republic and its global, expert teams will allow us to do so.”
CEO at Social Republic, Rob Illidge, added: “Our teams look forward to beginning our new partnership with KNOK – raising awareness of the brand in Germany and the UK as well as revolutionising their organic and paid social media activity.
“We’re celebrating an extremely successful year and are encouraged to see continued growth as brands further prioritise social media marketing.”
