CMOs and senior marketing leaders are invited to attend a roundtable discussion led by CreativeRace that will ask a key question: Do brands still trust their agencies?
Last year, the Leeds agency commissioned YouGov to survey over 1,000 CMOs and Heads of Marketing in a bid to understand more about the challenges and issues CMOs were facing.
The results were surprising, highlighting a need for agencies to dig deeper into understanding what clients really want from their agencies, and how these relationships can be improved.
Hosted by Prolific North, the virtual roundtable – to take place on Wednesday February 3rd – will seek to discuss and ultimately improve the relationship between brands and their agencies.
The aim of the event, titled ‘Do brands still trust their agencies?’, is to uncover and improve some of the pressure points which new research suggests has led to a distinct lack of trust towards marketing agencies.
