Sheffield’s Diva Creative has won a competitive pitch to develop a new brand campaign for The Ramblers.
It will be working alongside the walking charity to protect historic rights of way across the country.
The Don’t Lose Your Way campaign will raise awareness of a key date, which could see thousands of miles of footpaths and bridleways stop being accessible to the public.
“Don’t Lose Your Way is an incredibly important yet challenging piece of work. It’s fantastic to be part of a campaign that will shape the future of our country’s landscape and secure public rights of way for years to come,” said Mark Vincent, Strategy Lead at Diva.
There are currently more than 140k miles of public paths across England and Wales. However, many remain unrecorded and if they’re not put on a “definitive map” by 1st January 2026, they could be lost forever.
A dedicated digital platform will be launched in January.
