by
Stephen Chapman
Silentnight has launched a new interactive sleep tool, with Manchester’s Dinosaur.
Sleepunique helps consumers find the “perfect mattress” through body measurements, sleeping habits and an intelligent algorithm, developed with help from UCLan scientists.
Dinosaur’s role was to promote the tool and it used poetry, delivered by a “pyjama clad army.”
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Healthy sleep impacts all that we do, and we’ve used spoken word to emphasise the importance of Sleepunique and convey the reverie of drifting off,” said Dan Pitchford, Creative Director for Dinosaur.
The campaign debuted at the NEC Furniture show and it will run on VOD, OOH, press, social and radio.
