Manchester software firm, DigitalBridge, has rebranded as Fixtuur.
It comes as it launches a new Visual Commerce platform for ecommerce brands and retailers in the home interiors sector.
“Our business has evolved vastly over the last couple of years and our brand needed updating to reflect who we are today,” explained COO James Lewis.
“Fixtuur’s new look and feel encapsulates our company culture and links to how our software helps retailers, brands and consumers.”
Designer Ashley Fenlon explained that the new iconography had “tripartite meaning.”
“It represents our company as agile and in motion, while demonstrating that we are in the business of helping our clients to transform and deliver enhanced customer experiences. In addition, it nods to how our client’s customers use Fixtuur in the creative process of planning rooms and fitting shapes together to build the bigger picture.”
Fixtuur allows online shoppers to “place” products in their home through 3D, Augmented Reality and space visualisation.
The Visual Commerce platform lets retailers add product configuration, such as colour, material and size into their product pages. It also enables shoppers to design a new layout of their room, or space, with multiple products.
“We’re immensely proud to be taking to market our platform that elevates the consumer’s shopping experience beyond the high expectations of shoppers today. With Fixtuur, our clients are able to educate, inspire and give their customers the confidence to buy through Visual Commerce,” said CEO David Thomson.
